Daniel Wong · Kota Kinabalu, Sabah
You don't need a bigger team. You need better systems.
I build them for a living — websites, SEO and AI systems for Malaysian businesses. 200+ businesses served since 2012, 60+ on ongoing retainers today.
Behind all of it: a team of under five, and a lot of systems doing the boring parts. Seven businesses, four industries. Nobody here works weekends, so the systems have to.
Need a website, or AI that answers your customers?
Most of what I build lands between RM5,000 and RM15,000, depending on how big the thing is. WhatsApp me and tell me what's broken — I'll tell you straight whether I'm the right person for it, or point you to someone who is.
WhatsApp me →Some of the businesses I've built for
Consumer goods distribution
Ports & logistics
Hospitality
Healthcare
Seven Businesses, A Team Of Under Five
Every one of these is a live business, not a side project. Four industries, one very tired calendar.
#1 BINGO Web Design
Web design, SEO and Google Ads for businesses across Malaysia.
bingowebdesign.my →
#2 GoReview
SaaSAutomated Google review collection for local businesses.
goreview.my →
#3 Happy Florist
E-CommerceE-commerce flower brand. Fresh arrangements, same-day delivery in KK.
happyflorist.my →
#4 SabahGuide
MediaTravel content hub for Sabah. Past 1,000 pages.
sabahguide.com →
#5 Bagasi
MediaHotel & travel discovery platform for Malaysia.
bagasi.my →
#6 HelloReply
SaaSAI receptionist that answers customer messages for small businesses.
helloreply.my →
#7 KK Florist
E-CommerceSecond florist brand serving Kota Kinabalu.
kotakinabaluflorist.com →Swipe for the rest →
The Blog
Notes from the build — plus the occasional story about my kids.
April 2026 — Life Recap
Birthday month, Qing Ming with mum, pool days with the kids, new cafes, and a hat I borrowed from my mum. Notes from a quiet April in Kota Kinabalu.
WhatsApp Is Eating Me Alive. Starting Today, I'm Killing It Until Noon.
I wake up at 5am. By 6:31am, WhatsApp owns the rest of my day. Why I'm switching off WhatsApp until noon, starting today.
August 2025 — Life Recap
Kali training, Danny's 8th birthday, beer sessions with friends, and the quiet realisation that we are all really ageing.
The Missing Thing for a Perfect Sunset
A radio host was talking about what makes a perfect sunset. I thought I knew the answer. My wife knew better.
The Day My Daughter Stole Something From Me
My 6-year-old asked me a simple question about stealing. My answer surprised both of us.
The Hourly Check-In That Changed Everything
I used to be overwhelmed by my to-do list, always busy but never making real progress. Then I found a stupid-simple practice that fixed it.
About Me
So, Who Am I?
Hey, I'm Daniel.
Building on the web since 2009 · Agency since 2012
Brisbane, and a list of food
It started with a blog post. While I was doing my Master's in Brisbane I wrote "43 Foods You Must Eat at Kota Kinabalu" and it went viral. People kept messaging me for travel recommendations, so I passed them to a local travel agent who paid me a commission at the end of the month.
I'd rather build the thing that sends the leads
That was the click... I did not have to answer the questions, I could build the thing that sends the leads. So I did. Car rentals, hotel bookings, tours, a stack of travel websites built to generate leads for the industry, back before Grab and Agoda owned the space. Same idea I have been running ever since.
What that looks like now
Today that is BINGO Web Design, two media sites, two SaaS products, and two e-commerce brands, one of them run with my wife. I build most of it myself, automate whatever I can stand to automate, and still pick the kids up from school every afternoon.
Why I write it down
I write here to document the build honestly... what shipped, what broke, and the system I actually used. Not the highlight reel. My rule for this month is ship before build, and I break it often enough that I had to write it down.
Still reading? Then you're probably my kind of client.
I'm not a big agency and I'm not trying to be one. If you want a website that actually brings you enquiries — or a system that stops you answering the same WhatsApp message forty times a week — message me. Worst case, you get an honest answer for free.
WhatsApp me →Kota Kinabalu, Sabah