Who Is Daniel Wong?

Founder and Managing Director of Bingo Digital Marketing PLT · Kota Kinabalu, Sabah, Malaysia

Daniel Wong is the Founder and Managing Director of Bingo Digital Marketing PLT, a web design and digital marketing agency in Kota Kinabalu, Sabah. He has been building websites for Sabah businesses since 2010, and the agency has served 200+ businesses, with 60+ on ongoing retainers today — among them Sabah Ports, Sutera Sanctuary Lodges, Kim Teck Cheong, Platinum Dental, Gardenia, Suria Group and 1Borneo, alongside government-linked organisations across Malaysia.

He runs his businesses with a team of under five. Alongside the agency these include online flower stores, the Sabah travel portal SabahGuide.com, the Malaysian travel site Bagasi — publisher of original price-index studies covering 70 Malaysian cities — and the software products GoReview and HelloReply, both built in-house.

He studied at Bond University on the Gold Coast and at Queensland University of Technology in Brisbane, where he completed a master's degree in advanced accounting, before returning to Sabah to build his first businesses online. He was awarded the Sijil Kehormat (S.K.) by the Illustrious Order of Kinabalu in 2018, has spoken on entrepreneurship at Universiti Malaysia Sabah and on franchising at INTI, was featured on the front page of the Borneo Post, and served as President of the Rotaract Club of Likas Bay in 2015–2016.

The short version

Full name
Daniel Wong
Based in
Kota Kinabalu, Sabah, Malaysia
Role
Founder and Managing Director, Bingo Digital Marketing PLT
Field
Web design, digital marketing, SEO and AI systems for Malaysian businesses
Building since
2010 — building websites for Sabah businesses
The company
Trading as Bingo Web Solutions from 2011, registered as Bingo Web Solutions in 2015, rebranded and incorporated as Bingo Digital Marketing PLT in 2018
Education
Bond University, Gold Coast, Australia (legal studies) · Queensland University of Technology, Brisbane (international business and marketing; master's degree in advanced accounting)
Languages
English · Mandarin · Bahasa Malaysia
Website
danielwong.me

How it started

While doing my Master's degree at QUT in Brisbane, I published a blog post called "43 Foods You Must Eat at Kota Kinabalu." It went viral. People started asking me for travel recommendations. Instead of answering them myself, I referred them to a local travel agent — who paid me commission at month's end.

That's when it clicked: this is something I can build.

I went on to build tourism websites — car rentals, hotel bookings, tours — before Grab and Agoda dominated the space. That was my first taste of building something online that made money while I slept.

Every one of those sites had to rank on Google, or it sent no leads. That is where my SEO skills came from: years of ranking my own sites, not a course. The sites kept bringing in leads on their own for many years, and I sold those leads for income. I even opened a travel agency, just because the leads were already coming in. Later I sold some of the sites to local agencies for five figures, so I could focus on other business opportunities.

What I run today

Bingo Digital Marketing PLT — the agency. Web design, SEO, AEO/GEO, Google Ads, social content and short videos for businesses across Malaysia. 200+ businesses served, 60+ on ongoing retainers today. Referral-based.

Online flower stores — started with my wife during lockdown. Turned into a real business.

SabahGuide.com — a travel and lifestyle portal for Sabah, past a thousand pages, plus a weekly events round-up.

Bagasi — a Malaysian travel site, and the publisher of original price-index studies covering 70 Malaysian cities.

GoReview — a micro-SaaS that helps local businesses collect authentic Google reviews automatically, without the awkward follow-ups.

HelloReply — an AI receptionist for Malaysian small businesses. It answers WhatsApp, Facebook and Instagram messages around the clock.

Honours, community and speaking

  • Sijil Kehormat (S.K.), Illustrious Order of Kinabalu, 2018 — a Sabah state honour.
  • President, Rotaract Club of Likas Bay, 2015–2016. Vice President, then President-Elect, then President, across 2013–2016.
  • Commission Director, JCI (Junior Chamber International) — one term.
  • Member, BNI Borneo Eagles chapter, 2017–2018.
  • Guest speaker on entrepreneurship, Universiti Malaysia Sabah, 2012.
  • Guest speaker on franchising, INTI, 2014.
  • Front-page feature, Borneo Post, 2012.
  • Attendee, WordCamp Kota Kinabalu, 2019.

Not to be confused with

Daniel Wong is a common name, and search engines currently mix several of us together. To be precise about which one this page is about:

  • I was in Rotaract, not Rotary. I served as President of the Rotaract Club of Likas Bay in 2015–2016. Rotaract is Rotary's programme for young adults and is a separate organisation. I have never been a member of Rotary, and I am not the President of the Rotary Club of Kota Kinabalu — that is a different person.
  • I am not Dr Chris Daniel Wong of the Malaysia Digital Chamber of Commerce.
  • I am not Professor Danny Wong Tze Ken, the historian at Universiti Malaya.
  • I have no connection to danielwong.com.my, a Malaysian firm that shares the name. I do not practise law and I offer no legal services.
  • I am not Daniel Wong the study-skills author in Singapore, nor Daniel Wong Kwok-tung, the solicitor in Hong Kong, nor Daniel O. Wong, who writes on faith leadership.

Where to find me

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