Week 39 — A free audit tool went live, and a care plan we never set up

A client was billed a full year for website care. This week I found out it had never been switched on.

Every Sunday I post my week here: what got built, what broke, and what you can take from it. Pictures first. Two minutes. Scroll.

190k+

Google clicks to client sites in 12 months

20/36

Sabah solar firms with no website

SabahGuide pages that disagreed with the government

care plan billed, never set up

Friday lunch. The newsletter had gone out the morning before.

Wins

Bingo

A free check anyone can run

Its first week live: two rounds of fixes and three real sample scorecards. Try it →

Bingo

A homepage with real numbers

I counted Google clicks across 45 client sites: 190,000+ in a year. The old page said 45,000. See it →

SabahGuide

Sabah This Week, issue #13

Out Thursday 8am, plus 12 social posts. Readers now see three events before being asked for an email. This week's list →

Google Ads

Five ad accounts tidied, no new spend

Cut searches that never buy, turned off settings Google switches on by itself, fixed a missing call button.

Built this week — and what it does

One tool for business owners, one clean-up for readers.

1 · A one-minute check of what buyers see when they Google you

Tap to try it on your own business.

Type your business name. It runs seven live checks on your Google listing and website, then shows what's broken and what to fix first.

Before

An audit meant a call with me and a few days of waiting.

Now

One minute, free, no sign-up. Two rounds of checks before launch.

Measuring

Checks run and enquiries that follow, counted from 20 Sep.

For you: run it on your own business before a customer does. Check my score →

2 · Checking SabahGuide against the government’s own documents

SabahGuide writes about state plans: water, power, roads. People quote those pages. So I listed every official source and checked each page against them.

Before

Pages written from news reports, never checked against the source.

Now

A list of 230 official sources. 16 pages found saying something different.

Measuring

Pages corrected out of 16. Started 25 Sep.

For you: pick the one number your business quotes most (a price, a year, a count) and check it against where it came from.

What broke, and how I fixed it

Care plan never switched on

BrokeA client was billed a year of website care by Bingo. Backups and security were never set up. My mistake.

FixSet it all up the same day, and started checking every other care client the same way.

Do thisPaying someone to look after your site? Ask for the date of the last backup.

A scam message, and a forgotten login

BrokeA clinic reported a scam WhatsApp using their name. Was their website hacked?

FixThe site was clean. But an old contractor still had admin access, so I removed it.

Do thisList everyone who can log in to your website. Remove anyone who left.

Locked out of my own office

BrokeI checked 27 client sites in one go. The host thought it was an attack and blocked our office internet for 22 hours.

FixThe block lifted after about 22 hours. Big checks now go in small batches.

Do thisDoing a big job on many accounts? Do a small batch first and see what happens.

Where my week went

24 hoursfrom my calendar

31% building new things69% client work and admin

State agency website6.1h

SabahGuide3.2h

Bingo's own website2.1h

Google Ads for clients1.8h

Supply base website1.7h

Everything else8.7h

Still working on

No sale closed. Proposals went out, nobody signed yet.

Three calls to solar firms, not made. The list is ready. The calls aren't.

Two LinkedIn posts, not three. Content slipped off my to-do list again.

Tools I used this week

ClaudeBuilt the free audit tool and checked it twice

Publer12 newsletter posts scheduled in one go

FeedBossWrote and scheduled my LinkedIn posts

LetterlyVoice notes turned into tidy text

SubscribrLined up ideas for my YouTube restart

LarkWhere my team and I talk

My own Claude skills this week

Instructions I wrote once, so Claude does the job my way every time.

critic-passa second Claude checks my work before it ships lead auditturns a new enquiry into a researched plan quotationbuilds a quote from my price list weekly reviewscores my week every Sunday

Show the full weekEverything else from the week, in six lines.

For clients: a state agency's new site got its final fixes and is ready to go live; a supply base's site now works in English and Malay on the test site.
For more clients: an event site's guest list synced, a clinic group's site fixed for tablets, and 27 sites updated safely.
For new business: sent a proposal, met two possible clients, and listed every solar firm in Sabah.
For SabahGuide: the newsletter now goes out with a one-page check before sending.
For the team: handed the AI receptionist's first customer to my team member.
For the long game: two LinkedIn posts, and my wife's new shop plan checked four times.

Other tools this week: Google Ads, Zoho Books, SiteGround, MainWP, Cloudflare, Google Search Console.

If you do one thing this week

Ask whoever looks after your website: "When was my last backup? Can you show me?"

A date and a screenshot is a good answer. "Don't worry, it's handled" is not. I found one of mine wasn't.

That’s my week. How was yours? Tell me on LinkedIn or in the comments on Substack. Next one lands next Sunday.