← All writing
·

Week 41 — Four reels in a morning, and a site that was down for two weeks

Four launch reels from one free tool, three new website projects agreed, and a client site that was down for two weeks before anyone noticed.


A client's site had been down for two weeks before anyone noticed. Once I saw it, the fix took 25 minutes.

Every Sunday I post my week here: what got built, what broke, and what you can take from it. Pictures first. Two minutes. Scroll.

3
new website projects agreed
4
reels from one new tool
47
dental clinics checked for SabahGuide
25
min to fix a site that was down two weeks unnoticed
A laptop open on a bar table, early evening
Tuesday, 5:23pm. Finishing a client page before the bar filled up.

Wins

brag client launch my own reels
New tool

First reels out of a new tool

My wife's florist, Bingo's own site, a client launch and a SabahGuide story. Same tool, one morning, a free AI voice. Three are further down.

wellness centre training company
Business

Three new website projects agreed

Both from the same referrer. Two from the same referrer, plus an accounting firm. Quotations out, deposit invoices sent.

Business listingon SabahGuide Free online checkthey claim it, I review Bingo offerGoogle profile fix live on every KK listing since Sunday
Milestone

SabahGuide now sends leads to Bingo

Directory visitors can claim their listing, get a free check, and buy a fix. First time the media site and the agency are joined up. See it on a listing →

47 checked · 3 recommended · 28 solid
SabahGuide

Best dentists in KK, done properly

Every clinic checked against the national register and real reviews. Plus hotel booking links on 30 KK hotels. The live page → · a hotel →

200+ businesses served · now on 3 pages
Bingo

Proof on the site at last

The verified client count went live on Bingo's site, with two new case studies and the city council crest on the logo wall. Case study →

Built this week — and what it does

Two things left the workshop this week. Both are live. Both you can use.

1 · Four launch videos in one morning. No editor, no invoice.

KK Florist · 28s
Bingo Web Design · 22s
SabahGuide pink bus · 57s

Made in one morning, no editor. The fourth waits for the client's OK.

New launches now get a video reel. Here's what changed, and what it means if you run a business.

Before
A launch video meant an editor, a week, and a bill. So most launches had no video.
Now
brag + a free AI voice. One sitting per reel.
Measuring
Launches that ship with a reel, and views in the first 7 days. First numbers next month.

For you: a 20-second video of your real shop on WhatsApp status gets watched. A poster gets skipped. Want one? WhatsApp me →

2 · A free check that turns readers into clients

SabahGuide gets the readers. Bingo does the work. For the first time, there's a path from one to the other, and it starts with a free check.

Before
SabahGuide gets thousands of local visitors a month. None of it reached my agency.
Now
Every business listing has a button. Owner fills the form, I run a free check, the fix is one page they can buy.
Measuring
Live since Sunday. Businesses who pressed the button: 0 so far. First paid fix goes here when it happens.

For you: run a business in Sabah? Find your listing and press the button. The check is free, no catch.

What broke, and how I fixed it

500 every page 25 min 200 from backup
Down two weeks, fixed in 25 minutes
BrokeA plugin update killed a client's WordPress site. Every page, login too. Nobody noticed for about two weeks.
FixPut back that one plugin folder from the host's daily backup.
Do thisBefore any update, know where your daily backup is. Can't name it? Don't press.
tax.zip never arrived Drive link opened same hour
Email never arrived
BrokeA zip of tax papers to the accountant vanished. No bounce, no reply, two days.
FixRe-sent as a Google Drive folder link. Opened within the hour.
Do thisNever attach a zip. Share a folder link; you can see when it's opened.
1 in 5 orders dropped at payment
1 in 5 orders cancelled
BrokeHappy Florist: 21% of orders this month were cancelled at payment.
FixThe cart emptied when a card failed. Now it stays, live since Saturday. 7 of those customers came back and paid.
Do thisPlace a test order on your own shop and let the payment fail. See what the customer sees.

Where my week went

46 hoursfrom my calendar
42% building new things58% client work and admin
SabahGuide6.2h
An accounting firm (new client)3.8h
A car wash lead3.3h
Planning my month3.3h
Bagasi3.2h
Everything else26.3h

Still working on

Deposits not in yet. Two projects agreed, invoices still unpaid.

Video 1 not recorded. The script is ready. I just haven't pressed record.

Tools I used this week

My own Claude skills this week

Instructions I wrote once, so Claude does the job my way every time.

brag reelsa website becomes a launch reel critic-passa second Claude checks my work before it ships Sabah This Weekbuilds the newsletter in one day StoryBrandturns a client brief into clear website copy Building Slow writerdrafts my long articles in my voice spec-firstplans a build before any code
Show the full weekEverything else from the week, in six lines.
  • For clients: seven clients got work this week, from new lead tracking to a brochure, a tax pack and a three-language update.
  • For new business: rebuilt Bingo's own enquiry form and opened an account to test ads on ChatGPT.
  • For Bingo's own website: two new case studies went live.
  • For SabahGuide: the newsletter went out on time, hotels got booking buttons, and the diesel price now updates itself.
  • For my florists: a new price list and a one-tap reorder link; my wife's new shop passed its practice runs.
  • For the team: wrote a proper role agreement for my team member.

Other tools this week: Zoho Books, Google Search Console, Screpy, Cloudflare, SiteGround, Google Drive, Gmail.

If you do one thing this week

Ask your web person one question: "Where is my site's backup, and how fast can you put it back?"

If they can't answer in one sentence, sort that out before the next update. The fix took 25 minutes. Noticing took two weeks.


That’s my week. How was yours? Tell me on LinkedIn or in the comments on Substack. Next one lands next Sunday.

Building Slow · free on Substack

Want the story behind the numbers?

One long read, only when I have something worth sending. The real numbers of running a small agency on AI.

Subscribe free on Substack →

Ask AI about me

Curious who I am and what I do? Click a model — it'll tell you, in its own words.